Amara

The lockdown of 2020 made everyone discover new hobbies, do things that they would’ve otherwise never done and gave all of us ample time to watch a lot of TV shows and movies. As designers and members of  the creative space, we are constantly on the look out for inspiration - in cinema, art, dance or even music. A lot of movies were watched, some on repeat, and one of them happened to be Zindagi Na Milegi Dobara. “As I watched the song Señorita play on screen, with all its quirkiness and grace, I thought this was the perfect way forward for our new collection. The culture & dressing immediately caught my eye and the more I read about it, the more exciting it proved to be” - Vaishali Agarwal.

With more and more research, we happened to completely fall in love with the vibe and aesthetics - it was fun, flouncy and flamboyant. One of our challenges was to take ideas from these silhouettes, colours and embroideries and merge them into Indian clothing. Whether it was Flamenco’s movements, gypsy colourful fashion, the gilet jacket or Islamic zigzag patterns and geometric motifs - we used it all. The colour palette selected was divided into the pastels and the bright bold colours. The embroideries used were a mix of intricate 3D flowers created with fabric using a lot of bead work, mirror work, thread work and zardosi. Last but not the least, the all over printed fabrics we used, that were digitally created from scratch gave the collection a different outlook.