Simurgh

Simurgh means a holy and benevolent bird from Persian mythology. Inspired by the essence of Parsi and Petit Point Embroidery, the collection ‘Simurgh’ is laced with richness of intricate design details.

Parsi or Gara embroidery stretches back to19th century Gujarat where it was practiced by Persian women who adopted this technique from Chinese pherias (merchants). This embroidery is incredibly detailed and artisans go through a painstaking process of needlework to produce colourful and elaborate designs. Parsi embroidery presents scenes from nature in the form of flora, fauna and human figurines in its woven motifs. With Gara embroidery being most popular and symbolic to parsi culture, it takes around nine months for an embroiderer to complete one saree. On the other hand, Petit point or cross stitch embroidery is an incredible piece of craftsmanship which comes from European lands that flourished during 17th century France. This embroidery is woven on fabric canvas with criss cross chemistry of threads to make minute design details.

Simurgh is an authentic range of Parsi Gara embroidered sarees, dupattas and borders over genuine fabric which displays definite silk thread work of catchy motifs in vivid colours. It also has a vibrant variety of petit point embroidered borders and dupattas in georgette and net in colourful and exquisite design weaves.