About
The story
Vaishali Agarwal’s journey began with a mother’s love and a dream. When her daughter was just two years old, Vaishali decided to create something beautiful that would grow alongside her little girl. What started as a kidswear brand blossomed into a couture empire, echoing the growth of her daughter and reflecting their evolving bond.
From crafting fun kidswear to designing exquisite bridal wear, our brand has always been about more than just fashion. It is a tapestry woven with threads of tradition, love, and an unwavering commitment to excellence. Each piece tells a story, a reflection of our journey, our dedication to preserving Indian craftsmanship, and our desire to create timeless beauty.
As Vaishali’s daughter grew, so did the brand, embracing the trends of the fashion industry while staying true to its roots. Our collections are thoughtfully curated, with each one carrying cultural significance and showcasing unique crafts from different regions of India. We pride ourselves on our strong client relationships, offering bespoke services to meet their individual needs.
The begining
The concept was elegantly straightforward: to present exquisite clothing within inspirational environments, accompanied by unparalleled service.
Innove Couture marked its inception with the opening of its inaugural boutique at Centrall Centre, a distinguished shopping mall located in New York.
Opening our doors to more and more clients, we go national with Innove Couture boutiques across New York.
Innove Couture around the world — we launch international shipping, opening to markets outside of the United States of America.
Several decades late
Innove remains dedicated to bringing everyday luxury to communities near and far.